AD Research Solutions is managed by professionals with over 15 years of experience in the Market Research industry. Inla st 6 months, AD Research Solutions has conducted more than 200,000 interviews across 400+ quantitative and qualitative projects. These projects were done acros s various industry sectors using different survey techniques and data collection met hods. Some of the areas wher e India Data Facts has the experience and expertise include the following :
CAPI, CATI, CAWI, Desk Research, Ethnography, Focus Groups, In-depth Interviews, Mail, Mystery Shopping, Online, Online Focus Groups, PAPI, Recruiting,.
The goal of a marketing research strategy is to effectively find a way to solve customer's problems in a way that is still profitable. That is why marketing research is crucial not only for the development of a business, but also in fostering future business successes.
The creation of a well-structured and efficient marketing strategy is essential in order for you to successfully target your marketing and attract customer's attention. Your strategy should focus on two things : • Whether your products or services are meeting the needs of your customers • A long-term plan to develop a continued profitable relationship with them
There are two main kinds of strategy, ”push” which makes use of a company's sales force and trade promotion activities to create demand and “pull” which requires a large investment in promotion to build wide consumer demand. Most business will have a mix of both strategies, all utilizing various elements of the promotional mix.
When introducing a product into the marketplace, ask yourself the following questions in order successfully develop a product strategy: Who is the product aimed at? What benefit will they expect? How do you plan to position the product within the market? What differential advantage will the product offer over competitors?
When developing a pricing strategy, you need to decide whether to use cost-plus or value-based pricing. Cost-plus takes the cost of producing your product or service and adds an amount that you need to make a profit. This is generally more suited to businesses that deal with large volumes or operate in price competitive markets. Value-based focuses on the price you believe customers are willing to pay, based on the benefits your business offers them.
• Census operations
• Usage & Attitude
• Media measurement
• Mystery Shopping
• Clinics
• Mall / Street Intercepts / Shop Exit surveys
• Retail audits
• Social research among rural population
• Branch / Transaction Audits
• CAPI
• Corporate Interviews & other B2B Interviews.
• Mystery Shopper Interviews (Client & Competitor) & Audits.
• Market observations (evaluation of vehicle and foot traffic, observation of
competing retail sites); total marketing observations (evaluation of a building’s
density and number of floors, the foot, vehicle and visual accessibility
of the facility; ascertaining the number of competitors and their marketing characteristics).
• In-house CATI setup that helps validate customer responses in real-time for
superior quality and timely delivery Computer Assisted Telephone Interviewing (CATI)
is an interactive front-end computer system that aids interviewers to ask questions
over
the telephone.
The answers are then keyed into the computer system immediately by the interviewer.
• FGDs (Focus Group Discussions).
• Desk Research.
• Advertising Research
• Cool hunting
• Price Elasticity Testing
• Copy Testing
• Brand Name Testing
• Customer Satisfaction Studiesg
• Segmentation Research
• Business-to-business
• Demand Estimation
• Store Audit
• Buyer Decision Processes Research
• Distributional Channel Audits
• Test Marketing
• Children / Youth's Research
• Internet Strategic Intelligence
• Tracking Studies
• Commercial Eye Tracking Research
• Marketing Effectiveness and Analyticsg
• Usage & Attitude Studies
• Concept Testing
• New Product Development
• Viral Marketing Research
• Consumer Research
• Positioning Research